Jobs-to-be-Done: A Framework for Customer Needs
Jobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…
Jobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…
tips for building products that customers love, finding product/market fit
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Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. I cringe every time […]
We are all learning how to manage product in the internet age. There have been many successes and failures, and there are still lots more to come. Marty Cagan has worked at plenty of internet successes and failures, including eBay, Netscape and HP. He now heads up Silicon Valley Product Group, where he works with [...] Read more »
In this guest post, Sharon Feldstein, Head of Product at Affogata, discusses the journey of creating a new product, and how we can avoid falling into the Valley of Despair, a common problem that many product managers face.
By Martina Lauchengco The Market Side of Product/Market Fit I see so many companies find an initial beachhead of customers, think they have product/market fit, and then find their growth stalling. It’s never about just one thing. But it’s often because not enough attention was paid to market fit. Discovering the product and its market...
In this #mtpcon SF+Americas 2022 breakout session, Partho Ghosh, Senior Director of Product, Growth at Hootsuite, looks at why all product management should revolve around growth. Watch this video or read on for key highlights from the talk.
Knowing when not to talk is an art.
As taught to us by Oceans 11