As a product manager, you may often find yourself in situations where you are asked for timelines, or likewise forced to include a feature…

Recently, the concept of product-led or product-centric organisations has become increasingly popular. Within product-centric organisations, the product beco...

Deciding what to build takes effort but how can you ensure you’re building it to success? What prioritization frameworks are actually useful and which just d...

Jobs-to-be-Done (JTBD) is best defined as a perspective — a powerful lens through which companies can observe markets, customer needs, competitors, and marke...

What is Jobs-To-Be-Done Framework? Learn more about Jobs-To-Be-Done Framework and other product management terminology in our resources library.

Jobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation…

tips for building products that customers love, finding product/market fit

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Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. I cringe every time […]

We are all learning how to manage product in the internet age. There have been many successes and failures, and there are still lots more to come. Marty Cagan has worked at plenty of internet successes and failures, including eBay, Netscape and HP. He now heads up Silicon Valley Product Group, where he works with [...] Read more »