January 2023

What is Jobs-to-be-Done?

Jobs-to-be-Done (JTBD) is best defined as a perspective — a powerful lens through which companies can observe markets, customer needs, competitors, and marke...

Product is Hard by Marty Cagan

We are all learning how to manage product in the internet age. There have been many successes and failures, and there are still lots more to come. Marty Cagan has worked at plenty of internet successes and failures, including eBay, Netscape and HP. He now heads up Silicon Valley Product Group, where he works with [...] Read more »