Hello, I am a Matthew!

I am a Lead Product Manager with over of experience. I build data-driven products that support businesses by integrating Advertising and eCommerce technologies in innovative ways to create competitive advantages within the MarTech space.

About Me

Currently, I work for Acorn Intelligence, an eCommerce and Advertising agency that supports brands to grow their revenues on Amazon. I am their Lead Product Manager, responsible for our SaaS platform used by clients and colleagues alike, Ignite by Acorn-i.

Along with being a Product Manager, I am a husband, Dyslexic, hobbyist programmer, Loughborough University graduate, occasional baker and open-source admirer, among other things.

Previously was a Senior Product Manager at The Exchange Lab, a WPP company. WPP acquired The Exchange Lab for our proprietary Programmatic Advertising technology, Proteus. Before that, I was a Product Manager at Ask.com. If you want to learn more, please read my Resume.

What I do

As a Product Manager, I am the voice of the customer on my Product Development team and work with design, engineering and quality assurance specialists to help them produce valuable solutions for our customers. In addition, I meet our clients regularly to evangelise our product.

Product Strategy

I use theme-based roadmaps to articulate how I intend to realise our product strategy for founders and senior stakeholders on our Product Council. I present prioritised experiments and opportunities we'll tackle Now, Next and Later to delight our customers.

Product Discovery

I work with founders, customers, and colleagues to uncover and validate new opportunities. Whether they're unmet needs, pain points or desires. I then identify those worth pursuing beyond experimentation to realise a positive outcome via our product.

Product Development

I work closely with UI/UX Designers, Engineering colleagues to nurture opportunities through the ideation process from the initial idea through to design, delivery and customer launch. I utilise product narratives, wireframes and user stories to communicate the desired outcome for our customers.