Photo of Matthew Akino-Wittering

Matthew Akino-Wittering

Lead Product Manager

Hello! 👋 My name is Matthew. I'm a Lead Product Manager for a start-up, Big Data wrangler, Dyslexic and hobbyist programmer ... among other things.

About Me

I am a Lead Product Manager with over years of experience and read Computing and Management BSc at Loughborough University.

Currently, I am employed by Acorn-i as a Technical Product Lead. I work closely with the Chief Technology Officer and Co-Founders on our technology strategy. Acorn-i is a specialist in generating sales on Amazon and ensuring brands are setup for e-commerce success.

Previously, I have been employed as a Senior Product Manager at The Exchange Lab, a WPP company. WPP acquired The Exchange Lab for Proteus, our proprietary Programmatic Advertising technology. I’ve also been a Product Manager at

If you want to learn more, please read my Resume.

What I do...


I work with founders, customers and colleges alike to explore new opportunities and identify those problems worth persuing further for Business-to-Business software.

Priorities & Plan

I use theme-based product roadmaps to present prioritised opportunities with founders and senior stackholders to communicate what we're tackling now, next and later to realise our vision.

Design and Build

I work closely with UI/UX and Engineering colleagues of product development teams to nurture opportunities through ideation, design, delivery, to customer launch. I utilise product narratives, wireframes and user stories to communicate the needs of our customers.


I collect and organise feedback from product development teams, customers, founders, and colleges to further refine products to ensure success.