Matthew Akino-Wittering

About me!

I am a Product Manager with over 15 years of experience, primarily in internal platforms and B2B SaaS applications. I enjoy teamwork, meeting customers and building 0-1 products and capabilities to support them. During the last ten years of my career, I have focused on data platforms and workflow tools for Advertising Agencies. I’m proud to have contributed to the technology assets of two businesses, both acquired for their technology assets: a Scale-Up and a Start-Up.

What I do

I have real-world experience in launching new products and services with the patience to iterate upon them to unlock new capabilities. I work closely with business leaders, customers, and peers throughout the organisation to find opportunities that fulfil the business strategy and objectives.

Vision & Strategy

I am adept at taking a step back to look at the bigger picture to capture enduring information by producing vision statements and narratives that convey the desired impact for customers and stakeholders.

Discovery

I meet customers and stakeholders regularly to uncover unmet needs, shortcomings and wishes. With this firsthand knowledge, I work with design and engineering colleagues to investigate viable solutions.

Development

I enjoy working closely with product development colleagues to build and launch improvements. I utilise product narratives, wireframes and user stories to communicate the desired outcome for our customers.

My experience

I work for Acorn Intelligence, an eCommerce and advertising agency that supports brands in growing their revenue from Amazon, Walmart, and Direct-to-Consumer channels. I am their Lead Product Manager, responsible for Ignite, our proprietary analytics and workflow platform customers and colleagues use to supercharge their work.

Previously, I was a Senior Product Manager at The Exchange Lab, a WPP company. WPP acquired The Exchange Lab for our proprietary Programmatic Advertising technology, Proteus. Before that, I was a Product Manager at Ask.com.